From BizBash.com 01.10.2011: 10 Ways Exhibitors Got Attention at the Consumer Electronics Show in Las Vegas
On its return to its prime real estate just outside of the main entrance of the convention center’s South Hall, technology news and reviews Web site and CES partner CNET “really wanted to stand out this year,” said CNET vice president of marketing Jill Byron. A massive digital canvas broadcast screen was topped by an electronic ticker tape that was “just a great way to broadcast from our booth and highlight all of our great coverage,” Byron said. “Our strategy was to showcase that CNET is a shortcut to what’s hot at CES this year.” The booth, which was designed in-house and built by Freddie Georges Production Group, also included a record 30 hours of live programming from the showroom floor.
Here are some “behind the scenes” photos:
